It’s a big day for the 154 UK higher education institutions that have been awaiting today’s Research Excellence Framework (REF) results.
These results will have a significant impact on higher education institutions, as they will be used to allocate research funding from 2015-16. This is the first year that REF has been used, replacing the Research Assessment Exercise (RAE) that was last conducted in 2008.
Agency life is a bit like Marmite, you either love it or you don’t. What I love about being on agency side is the fast pace, ever changing workloads and the fact that two days are never the same. I’m not the type of person that likes doing the same thing day in day out, I want to challenge myself and agency life does all that wrapped in 9 – 5:30… or there about. But on the other side, some may argue that working in-house allows you to fully understand the brand inside out, and allows you to take time to strategically develop that brand (as well as leaving on time everyday).
You may have heard the words “SEO” flung around in marketing meetings or in conversation with senior management. What is it about these 3 innocent letters that makes managers, CEOs, or work colleagues jump up and down screaming about why are we not ranking for “dancing giraffe” but our competitors are! And like me, you may have been accused of not pressing that big red Google button you keep on your desk that makes you rank for everything and anything in an instant.
Working for a small agency for the past seven years I have seen lots of highs, and lots of lows. But being a SMALL agency means we stick together through thick and thin. I have had many account managers, executives, designers and art workers come and go, but the core team is still here, whom I love, and overall we are a happy workplace.
Taking me at face value you’d probably never peg me as a creative person; I’m scruffy, but not in a calculated cool way, and I do my best to simply blend into a crowd rather than opting for the standard uniform of red trousers, outlandish facial hair and covering 93% of the surface area of my face with glasses. Despite my unassuming appearance, from a young age I have felt an overwhelming urge and need to continually create – that is to immerse myself in something requiring more than just logic and calculation (although they most certainly come in handy).