To me Ned Hermann sounds like an actor. The kind with a face that’s familiar but forgettable and who has a speaking part but never plays the lead. In my mind he has pale skin, dark circles under the eyes, and is heavily built. You can imagine him standing behind Leonardo DiCaprio in a movie about mobsters in New York, looking threatening but is in actual fact a pussy cat. Poor Ned in my head is the type of actor who’ll never be a star.
Three little words that I often used as a client to my agency, thinking nothing of it, but which now that I’m on the other side of the fence, so to speak, can fill my heart with dread. It’s not that we don’t want to help resolve issues or go the extra mile – but sometimes it’s just not possible within the scope of the budget. We are a service that is charged out predominately on time spent, be that creativity, thinking, planning, researching, artworking, designing, analysing and that’s just how we have to charge – by the hour (so to speak!). However it’s wrapped up costs are based on man (or woman) hours, so sometimes we have to ask for more.
If you are someone who works in the digital marketing industry, you will have heard of panda, penguin, pirate, Venice and so forth. But for those of you who haven’t, let me give you a quick guide of what these algorithms are, and why you should be aware of them.
Digital marketing isn’t new, but it’s an area where advertisers are still catching up with the new opportunities that advances in technology have brought them. The UK is at the forefront of the shift towards greater spending on digital media, with digital accounting for approximately 47.5% of the total UK media spending in 2014. However, an even greater shift is occurring in the ever-increasing use of inbound marketing, as more and more businesses learn the value of this very modern form of marketing.