The other morning I arrived at work, pre-dawn as usual, with the intention of finalising some layouts and dealing with admin to get a kick start on my busy day ahead. After ten minutes of moving around a few text boxes and not really getting anywhere, I felt in need of some inspiration, so decided to grab a coffee and spend an hour observing the design world around me. It’s in these moments that I seek out creative work that for whatever reason I can add to my ‘I wish I’d done that’ list of creativity that I refer to in the rare occasions where the ‘big idea’ eludes me.
This week an email found its way to me seemingly compelling me to spend a most-likely silly amount of money and time sourcing a new limited edition vinyl. Not only was this a new release by one of my musical heroes, but it was also a thing of true aesthetic beauty; two perfectly formed white records held together by a branded white rubber disc, all encased in a pristine, clear box with completely minimalist typography.
With the world becoming ever more digital the UK Government is running a ‘Do More Online’ campaign as part of its Business is Great activity. Highlighting to businesses particularly SMEs the importance of an online presence from just having a basic website to social media and even the value of having an online shop.
Last week several of us went to London to immerse ourselves in the very latest thinking about all things digital in our marketing and advertising world. At this year’s Technology for Marketing and Advertising (TFM&A) event there was lots to digest and plenty to get excited about, not least the fabulous coffee, the excellent popcorn and the selfie photo booth!
So I’m very excited, as this week I get to write about the social media god that is Joe Wicks, he’s one of my favourite people to follow on Instagram and you probably know him as ‘The Body Coach.’ I want to look at the brand that he’s managed to create through social media, and why Instagram is becoming such an important tool for businesses… I do work in marketing after all.