This morning I ditched my usual M25 car journey to join the two million people who commute by tube. I was off to London for a client meeting and I felt excited. Not just because I was meeting a client or because I was heading into the city, but I was relishing the prospect of reading Marketing Week cover to cover.
In my mind I had already assigned the time to do this and was genuinely looking forward to it. Whenever I take the time to read Marketing Week in print I always feel so much more ready for my day ahead; I have more ideas and I feel inspired and motivated. I really do get something from the physical experience of turning those pages and absorbing the content. That’s something I just don’t get if I access it on my iphone.