The other morning I arrived at work, pre-dawn as usual, with the intention of finalising some layouts and dealing with admin to get a kick start on my busy day ahead. After ten minutes of moving around a few text boxes and not really getting anywhere, I felt in need of some inspiration, so decided to grab a coffee and spend an hour observing the design world around me. It’s in these moments that I seek out creative work that for whatever reason I can add to my ‘I wish I’d done that’ list of creativity that I refer to in the rare occasions where the ‘big idea’ eludes me.
This week an email found its way to me seemingly compelling me to spend a most-likely silly amount of money and time sourcing a new limited edition vinyl. Not only was this a new release by one of my musical heroes, but it was also a thing of true aesthetic beauty; two perfectly formed white records held together by a branded white rubber disc, all encased in a pristine, clear box with completely minimalist typography.
With the world becoming ever more digital the UK Government is running a ‘Do More Online’ campaign as part of its Business is Great activity. Highlighting to businesses particularly SMEs the importance of an online presence from just having a basic website to social media and even the value of having an online shop.
Last week several of us went to London to immerse ourselves in the very latest thinking about all things digital in our marketing and advertising world. At this year’s Technology for Marketing and Advertising (TFM&A) event there was lots to digest and plenty to get excited about, not least the fabulous coffee, the excellent popcorn and the selfie photo booth!
So I’m very excited, as this week I get to write about the social media god that is Joe Wicks, he’s one of my favourite people to follow on Instagram and you probably know him as ‘The Body Coach.’ I want to look at the brand that he’s managed to create through social media, and why Instagram is becoming such an important tool for businesses… I do work in marketing after all.
To me Ned Hermann sounds like an actor. The kind with a face that’s familiar but forgettable and who has a speaking part but never plays the lead. In my mind he has pale skin, dark circles under the eyes, and is heavily built. You can imagine him standing behind Leonardo DiCaprio in a movie about mobsters in New York, looking threatening but is in actual fact a pussy cat. Poor Ned in my head is the type of actor who’ll never be a star.
Three little words that I often used as a client to my agency, thinking nothing of it, but which now that I’m on the other side of the fence, so to speak, can fill my heart with dread. It’s not that we don’t want to help resolve issues or go the extra mile – but sometimes it’s just not possible within the scope of the budget. We are a service that is charged out predominately on time spent, be that creativity, thinking, planning, researching, artworking, designing, analysing and that’s just how we have to charge – by the hour (so to speak!). However it’s wrapped up costs are based on man (or woman) hours, so sometimes we have to ask for more.
If you are someone who works in the digital marketing industry, you will have heard of panda, penguin, pirate, Venice and so forth. But for those of you who haven’t, let me give you a quick guide of what these algorithms are, and why you should be aware of them.
Digital marketing isn’t new, but it’s an area where advertisers are still catching up with the new opportunities that advances in technology have brought them. The UK is at the forefront of the shift towards greater spending on digital media, with digital accounting for approximately 47.5% of the total UK media spending in 2014. However, an even greater shift is occurring in the ever-increasing use of inbound marketing, as more and more businesses learn the value of this very modern form of marketing.