We explore the role of digital and mobile channels to reach, inform and entice international students. Our aim is to help you understand the different needs and behaviours of international student segments as a means of refining enrolment strategies.
Research findings used in this piece are based on US reports produced by World Education Services (WES) – a survey of 4,852 US-bound international students between the ages of 17 and 36 primarily those from China and India, conducted over a six-month period from October 2013 to March 2014.
The reports capture the views and needs of the international students, and as such we suggest that the findings are equally relevant to the UK higher education market.
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