In 2013, SERIOUS won the contract to provide undergraduate student recruitment marketing services for the university of East Anglia.
As a university, UEA was on the up; as a brand however, our research indicated a low awareness amongst college leavers and parents. The underlying issue was a lack of clarity and understanding of what the university has to offer – well-known for creative writing and climate change, for example, but little awareness of its location, the campus environment and the wider student experience. The obvious answer: an awareness campaign to build the profile of UEA. The less obvious approach: