This morning I ditched my usual M25 car journey to join the two million people who commute by tube. I was off to London for a client meeting and I felt excited. Not just because I was meeting a client or because I was heading into the city, but I was relishing the prospect of reading Marketing Week cover to cover.
In my mind I had already assigned the time to do this and was genuinely looking forward to it. Whenever I take the time to read Marketing Week in print I always feel so much more ready for my day ahead; I have more ideas and I feel inspired and motivated. I really do get something from the physical experience of turning those pages and absorbing the content. That’s something I just don’t get if I access it on my iphone.
With the world becoming ever more digital the UK Government is running a ‘Do More Online’ campaign as part of its Business is Great activity. Highlighting to businesses particularly SMEs the importance of an online presence from just having a basic website to social media and even the value of having an online shop.
If you are someone who works in the digital marketing industry, you will have heard of panda, penguin, pirate, Venice and so forth. But for those of you who haven’t, let me give you a quick guide of what these algorithms are, and why you should be aware of them.
Digital marketing isn’t new, but it’s an area where advertisers are still catching up with the new opportunities that advances in technology have brought them. The UK is at the forefront of the shift towards greater spending on digital media, with digital accounting for approximately 47.5% of the total UK media spending in 2014. However, an even greater shift is occurring in the ever-increasing use of inbound marketing, as more and more businesses learn the value of this very modern form of marketing.
You may have heard the words “SEO” flung around in marketing meetings or in conversation with senior management. What is it about these 3 innocent letters that makes managers, CEOs, or work colleagues jump up and down screaming about why are we not ranking for “dancing giraffe” but our competitors are! And like me, you may have been accused of not pressing that big red Google button you keep on your desk that makes you rank for everything and anything in an instant.
I was asked to write a blog and this got me thinking? What would it achieve? Would people really be interested in what I was saying? Is the future in blogging? Am I missing a trick, as I confess this is my first blog and I’m not quite sure it’s for me…
Has social media encouraged companies to improve the advertising they produce towards their consumers?
Social media offers businesses and individuals the opportunity to access a potentially unlimited number of consumers. What is truly unique about advertising on social media though is the potential for consumers to actively engage with a brand or product.