Facebook. What does the word mean to you? Friends and family? Photos of people’s dinner? Witnessing another painful inspirational quote?
Try opportunity, growth. Through Facebook advertising, Facebook provides you with the opportunity to really push your brand and reach out to your desired and even existing audience. Want to learn more? Well, it’s rude not to.
Facebook, like most social media sites, is viewed through people browsing; therefore it is important to capture your audiences’ attention instantly.
Most of your viewers’ attention will be focused on the top 1/3 of the page, so ensure your cover photo provides enough interest to generate engagement, encourage conversation or direct them to a landing page where they can easily seek more information.
