If you are someone who works in the digital marketing industry, you will have heard of panda, penguin, pirate, Venice and so forth. But for those of you who haven’t, let me give you a quick guide of what these algorithms are, and why you should be aware of them.
You may have heard the words “SEO” flung around in marketing meetings or in conversation with senior management. What is it about these 3 innocent letters that makes managers, CEOs, or work colleagues jump up and down screaming about why are we not ranking for “dancing giraffe” but our competitors are! And like me, you may have been accused of not pressing that big red Google button you keep on your desk that makes you rank for everything and anything in an instant.