Has social media encouraged companies to improve the advertising they produce towards their consumers?
Social media offers businesses and individuals the opportunity to access a potentially unlimited number of consumers. What is truly unique about advertising on social media though is the potential for consumers to actively engage with a brand or product.
Facebook, like most social media sites, is viewed through people browsing; therefore it is important to capture your audiences’ attention instantly.
Most of your viewers’ attention will be focused on the top 1/3 of the page, so ensure your cover photo provides enough interest to generate engagement, encourage conversation or direct them to a landing page where they can easily seek more information.