Everyone likes to reflect on the year gone by and have a go at predicting what the future might hold and at SERIOUS we are no different. I’m reluctant to trot out a list of ‘top trends’ – others do that very well – but I am keen to share our thoughts on where we see the opportunities to continue to deliver great service and great value for our clients in the coming year.
Digital marketing isn’t new, but it’s an area where advertisers are still catching up with the new opportunities that advances in technology have brought them. The UK is at the forefront of the shift towards greater spending on digital media, with digital accounting for approximately 47.5% of the total UK media spending in 2014. However, an even greater shift is occurring in the ever-increasing use of inbound marketing, as more and more businesses learn the value of this very modern form of marketing.
Yes yes, it’s Hallowe’en – another fine opportunity for the retailers to empty our wallets in pursuit of our children’s (and ours?) half term entertainment. And another opportunity for most of us to never make the connection with what Hallowe’en is really all about.