I’m really pleased to tell you about our latest recruit to the Creative Team here at SERIOUS.
Wesley (Wes) Lyne joins us with over 6 years’ experience in agency life and with an impressive CV. He’s worked with BAE, American Airlines, Chelsea FC, Daikin, Thorn Lighting, Hasbro, Disney, Virgin Atlantic, Diageo, Universal, Sanofi and Thomson Holidays in developing engaging interactive experiences.
I was thinking the other day about what makes a marketing agency great to work with, and which criteria a client would use to make the choice (if money were no object). Sure you can hire a big name agency with swanky offices in Soho. But that comes at a price. If you’re a multinational in need of a global agency network, there is an argument for seeking this kind of brand partner – but that’s a very small minority of the companies out there with a real need to market themselves effectively. Arguably, that’s lazy agency selection, because smarter alternatives are out there if you only look.
This week an email found its way to me seemingly compelling me to spend a most-likely silly amount of money and time sourcing a new limited edition vinyl. Not only was this a new release by one of my musical heroes, but it was also a thing of true aesthetic beauty; two perfectly formed white records held together by a branded white rubber disc, all encased in a pristine, clear box with completely minimalist typography.
Three little words that I often used as a client to my agency, thinking nothing of it, but which now that I’m on the other side of the fence, so to speak, can fill my heart with dread. It’s not that we don’t want to help resolve issues or go the extra mile – but sometimes it’s just not possible within the scope of the budget. We are a service that is charged out predominately on time spent, be that creativity, thinking, planning, researching, artworking, designing, analysing and that’s just how we have to charge – by the hour (so to speak!). However it’s wrapped up costs are based on man (or woman) hours, so sometimes we have to ask for more.
Agency life is a bit like Marmite, you either love it or you don’t. What I love about being on agency side is the fast pace, ever changing workloads and the fact that two days are never the same. I’m not the type of person that likes doing the same thing day in day out, I want to challenge myself and agency life does all that wrapped in 9 – 5:30… or there about. But on the other side, some may argue that working in-house allows you to fully understand the brand inside out, and allows you to take time to strategically develop that brand (as well as leaving on time everyday).
Working for a small agency for the past seven years I have seen lots of highs, and lots of lows. But being a SMALL agency means we stick together through thick and thin. I have had many account managers, executives, designers and art workers come and go, but the core team is still here, whom I love, and overall we are a happy workplace.
Taking me at face value you’d probably never peg me as a creative person; I’m scruffy, but not in a calculated cool way, and I do my best to simply blend into a crowd rather than opting for the standard uniform of red trousers, outlandish facial hair and covering 93% of the surface area of my face with glasses. Despite my unassuming appearance, from a young age I have felt an overwhelming urge and need to continually create – that is to immerse myself in something requiring more than just logic and calculation (although they most certainly come in handy).