The University of Leicester initially approached SERIOUS to conduct research into perceptions and awareness of the university’s brand, reputation and offering.
As a university, UEA was on the up; as a brand however, our research indicated a low awareness amongst college leavers and parents. The underlying issue was a lack of clarity and understanding of what the university has to offer – well-known for creative writing and climate change, for example, but little awareness of its location, the campus environment and the wider student experience.
Henley Business School has always had a reputation for creating outstanding business professionals. However, in a fiercely competitive international higher education and business school marketplace, Henley needed to be sure its brand and marketing activity remained world-class.