As a university, UEA was on the up; as a brand however, our research indicated a low awareness amongst college leavers and parents. The underlying issue was a lack of clarity and understanding of what the university has to offer – well-known for creative writing and climate change, for example, but little awareness of its location, the campus environment and the wider student experience.
Henley Business School has always had a reputation for creating outstanding business professionals. However, in a fiercely competitive international higher education and business school marketplace, Henley needed to be sure its brand and marketing activity remained world-class.
To increase sales of its latest tariff at the same time as increasing store awareness and footfall, we developed a simple, memorable and eye-catching experiential campaign that was in-line with the playful brand and stood out from the competition.
Today Vanguard is chosen by millions of people throughout the world as a vehicle for their investments. Trusted for providing exceptional value, being straightforward, transparent, plain-talking and totally consistent in its approach, it’s kind of exciting that a company looking after your money likes to be boring.
A 'money-can’t-buy’ cherished fashion items auction, open to the public and promoted through a wide range of channels, including social media, celebrity and fashion blogs, online and offline media, promotional materials and a press launch.