FLOWER POWERING OUR WAY TO £1.5 MILLION EXTRA SALES
To increase sales of its latest tariff at the same time as increasing store awareness and footfall, we developed a simple, memorable and eye-catching experiential campaign that was in-line with the playful brand and stood out from the competition.
The Valentine’s Day promotion ran across 289 stores. The general public received fresh tulips each with a promotional tag about the tariff, and the chance to win a weekend away for two in New York. The promotion was a resounding success, accounting for a 60% uplift in sales and contracts worth an additional £1.5 million in sales – over a single week.
‘Let’s have it again next year: it went well and created a lot of interest’ Halifax store
'Everyone enjoyed it. Customers were happy and open to talk' - Slough Store
'Created a lot of interest with many more people in store. Went really well and everything arrived on time.' Manchester Store