3 Mobile

7 October 2015
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FLOWER POWERING OUR WAY TO £1.5 MILLION EXTRA SALES


To increase sales of its latest tariff at the same time as increasing store awareness and footfall, we developed a simple, memorable and eye-catching experiential campaign that was in-line with the playful brand and stood out from the competition.

The Valentine’s Day promotion ran across 289 stores. The general public received fresh tulips each with a promotional tag about the tariff, and the chance to win a weekend away for two in New York. The promotion was a resounding success, accounting for a 60% uplift in sales and contracts worth an additional £1.5 million in sales – over a single week.


‘Let’s have it again next year: it went well and created a lot of interest’ Halifax store

'Everyone enjoyed it. Customers were happy and open to talk' - Slough Store

'Created a lot of interest with many more people in store. Went really well and everything arrived on time.' Manchester Store
CIM Marketing Excellence Award shortlisted IPA Award Winner
THE Awards shortlisted    Guardian University Awards nominated  IPA Member
CPD accredited    ISO 9001 certified
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